Tag Archives: social responsibility

A Key Ingredient to Your Brand -Responsibility

Last night I watched a very interesting segment on 60 Minutes about Givaudan, a Swiss manufacturer of flavor and fragrance ingredients. You can watch the segment here: Tweaking Tastes and Creating Cravings Are Givaudan’s ingredients being used responsibly by brands or are they being used to “hijack our brains” as former FDA Commissioner Dr. David Kessler […]

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