Tag Archives: social media

Your Sales Function is Killing Your Company

Linkedin inspired me this week. It offered a great example of the incredible disconnect between marketing, communications, brand and sales functions in some companies. There are still some companies that seem to operate without a clear strategic direction or purpose, which totally floors me. Shotgun business development and sales practices can effectively kill your company, […]

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Facebook Private Messaging: Giving Brands or Fans More Voice?

Several reputable blogs have posted recently about Facebook testing a new feature in Asia – private messaging on brand Pages. It appears to be first reported by we are social (12/10/11), with subsequent mentions on Read Write Web (12/12/11) and The Next Web (12/19/11), among others. It’s unclear whether or not Facebook’s test aims to enable: 1) consumers’ desire […]

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Bueller…Bueller…Is Anyone Listening?

A recent AdAge Blog post by Sarah Evans (owner of Sevans Strategy PR firm) provided an overview of 50 interesting social media stats. It was a nice compilation of a bunch of info into one blog “source.” Some of the stats were basically interesting, like number 1 – there will be nearly 21 million Twitter […]

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Echogy Explained

Echo. Strategy. Echogy. I often have clients ask me what’s more important; strategy, branding or marketing? Typically, my response is none of it, individually, and all of it, collectively. However, it’s not enough to say “we have a great strategy to market our brand”. It’s a constantly evolving process using multiple instruments and built on […]

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