Linkedin inspired me this week. It offered a great example of the incredible disconnect between marketing, communications, brand and sales functions in some companies. There are still some companies that seem to operate without a clear strategic direction or purpose, which totally floors me. Shotgun business development and sales practices can effectively kill your company, […]
Your Sales Function is Killing Your Company
by drakemanning on January 20, 2012 in Marketing & Brand
Echogy Explained
by drakemanning on November 22, 2011 in Marketing & Brand
Echo. Strategy. Echogy. I often have clients ask me what’s more important; strategy, branding or marketing? Typically, my response is none of it, individually, and all of it, collectively. However, it’s not enough to say “we have a great strategy to market our brand”. It’s a constantly evolving process using multiple instruments and built on […]
Recent Tweets
- RT @Benefitfocus: Physical vs. Financial health: Do you have to choose one? Our #BenefitsPlace partner @MedPut says no. https://t.co/qJDMyf… Posted 2 weeks ago
- RT @GuinnMisty: Driving employee #engagement with your #benefits and creating better #healthcare consumers is all about meeting people wher… Posted 3 weeks ago
- RT @Jonathanjmentor: Loving this new article from @Benefitfocus sharing 7 steps to #Branding and Employer’s #EmployeeBenefits . If you don… Posted 3 weeks ago
- RT @philipbruns: With the right insights and tools, #selfinsured employers can ensure that employees are getting high-quality care at cost-… Posted 3 weeks ago
- RT @KadedraKiner: I just finished a Q&A get together with my team. What a great session. We had questions about strategy, operationalizatio… Posted 3 weeks ago
