Tag Archives: communications

Your Sales Function is Killing Your Company

Linkedin inspired me this week. It offered a great example of the incredible disconnect between marketing, communications, brand and sales functions in some companies. There are still some companies that seem to operate without a clear strategic direction or purpose, which totally floors me. Shotgun business development and sales practices can effectively kill your company, […]

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Echogy Explained

Echo. Strategy. Echogy. I often have clients ask me what’s more important; strategy, branding or marketing? Typically, my response is none of it, individually, and all of it, collectively. However, it’s not enough to say “we have a great strategy to market our brand”. It’s a constantly evolving process using multiple instruments and built on […]

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