Tag Archives: brand strategy

Your Sales Function is Killing Your Company

Linkedin inspired me this week. It offered a great example of the incredible disconnect between marketing, communications, brand and sales functions in some companies. There are still some companies that seem to operate without a clear strategic direction or purpose, which totally floors me. Shotgun business development and sales practices can effectively kill your company, […]

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Facebook Private Messaging: Giving Brands or Fans More Voice?

Several reputable blogs have posted recently about Facebook testing a new feature in Asia – private messaging on brand Pages. It appears to be first reported by we are social (12/10/11), with subsequent mentions on Read Write Web (12/12/11) and The Next Web (12/19/11), among others. It’s unclear whether or not Facebook’s test aims to enable: 1) consumers’ desire […]

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Bueller…Bueller…Is Anyone Listening?

A recent AdAge Blog post by Sarah Evans (owner of Sevans Strategy PR firm) provided an overview of 50 interesting social media stats. It was a nice compilation of a bunch of info into one blog “source.” Some of the stats were basically interesting, like number 1 – there will be nearly 21 million Twitter […]

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HalloThanksMas

Holiday mash-up. It gets progressively worse every year. Come fourth quarter, retailers are drooling to make the numbers. And with the economy still shaky, why not start promoting the Christmas shopping season in September before the Halloween sugar implosion and the Thanksgiving tryptophan coma? I get why retailers need to move Christmas in early fourth […]

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Echogy Explained

Echo. Strategy. Echogy. I often have clients ask me what’s more important; strategy, branding or marketing? Typically, my response is none of it, individually, and all of it, collectively. However, it’s not enough to say “we have a great strategy to market our brand”. It’s a constantly evolving process using multiple instruments and built on […]

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