Category ArchiveECHOGY by Drake Manning |

Write a Winning Prospectus to Get Your Start-up Funded. Here’s How.

by drakemanning on February 24, 2012 in Marketing & Brand, Miscellaneous

Writing a winning prospectus isn’t about presenting your financial crystal ball to investors. It’s not always about the numbers. Yes, investors want to see that some thought went into realistic number-crunching and revenue calculations. The more realistic, the better. But, the reality is, if you’re an early stage start-up seeking funding beyond the F&F network […]

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Your Sales Function is Killing Your Company

by drakemanning on January 20, 2012 in Marketing & Brand

Linkedin inspired me this week. It offered a great example of the incredible disconnect between marketing, communications, brand and sales functions in some companies. There are still some companies that seem to operate without a clear strategic direction or purpose, which totally floors me. Shotgun business development and sales practices can effectively kill your company, […]

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Facebook Private Messaging: Giving Brands or Fans More Voice?

by drakemanning on December 22, 2011 in Corporate Culture, Marketing & Brand, Social

Several reputable blogs have posted recently about Facebook testing a new feature in Asia – private messaging on brand Pages. It appears to be first reported by we are social (12/10/11), with subsequent mentions on Read Write Web (12/12/11) and The Next Web (12/19/11), among others. It’s unclear whether or not Facebook’s test aims to enable: 1) consumers’ desire […]