Career

I have spent most of my professional career marketing, branding and nurturing start-ups and growth companies, including Fortune 100 and global brands. I have a knack for developing insightful market analysis, disciplined strategic planning, and “disruptive” communications programs that are integrated across traditional, digital and social platforms. Awards are nice, and I’ve won a few, but I really enjoy helping businesses achieve tremendous, measurable growth.

My first taste of an entrepreneurial growth company was in the late 90s where I grew to lead marketing/communications for Executive Risk, a post-IPO specialty insurer. Fast Company magazine profiled Executive Risk in 1998, penning the label the “anti-insurance company” for its entrepreneurial leadership and maverick marketing in an otherwise dull insurance industry. I developed a strong marketing and brand foundation at Executive Risk and gained experience in mergers and acquisitions.

From start-up to IPO…

Fast forward to 2003, I re-joined with several of the Executive Risk team in the start-up, Darwin, to lead the company’s marketing, communications and brand initiatives. Darwin was a true start-up venture. I was the marketing leader and the marketing doer, balancing the necessity of strategic planning with coordinated, tactical execution. In 2006, Darwin was the first company to list on the NYSE-Arca platform with its IPO in May, at which time I added investor relations to my list of leadership responsibilities.

While at Darwin, I developed a disciplined digital marketing strategy focused on content creation, publication and measurement. Integrated with traditional marketing/communications platforms, Darwin’s digital marketing initiatives supported the company in quadrupling annual revenue to $100 million in its second year of operation. As digital marketing and customer experience initiatives matured, so did the company’s revenue growth.

Darwin’s first annual report as a public company earned an international ARC award for Best in Show. The company grew to be recognized as Best Places to Work in Connecticut, fueled by a unique corporate culture  that included the company’s own rock band, D7. I co-led the group as its drummer, singer and producer of the 2007 cd release, “out of the cube farm.” D7 earned repeated spots as a regional finalist in the Rock & Roll Hall of Fame’s Battle of the Corporate Bands, and as a nationwide finalist in 2008.

 …to Fortune 100 and major global brands

After more than a decade of intense entrepreneurialism, I shifted focus to lead a strategic renewable energy business development initiative for a Fortune 100 company, The Hartford. Following the strategic build process and implementation, this highly technical, enterprise-wide initiative produced nearly $15 million in profitable organic growth in its first year. I also supported The Hartford’s sustainability initiatives that earned the company recognition on the Carbon Disclosure Leadership Index and as the greenest financial services company in the US.

While at The Hartford, I was promoted to lead the company’s Middle Market marketing organization, supporting a nearly $3 billion business. In 2012, I joined Zurich-based Swiss Re to lead North America communications for the company’s commercial insurance division, Swiss Re Corporate Solutions. As the North America communications lead for this $4 billion division, I partner with senior management on marketing, communications and brand engagement strategy. I also manage media and social media engagement for Corporate Solutions’ sponsorship of Solar Impulse and its History Channel “Flight for the Future” series.

My personal interests include music and real estate. I manage a separate blog, Living Charleston (livingchs.com and on Twitter @LivingCHS), which is devoted to my interests in real estate, relocation, Charleston food, lifestyle and culture.

The opinions and information I share within this blog are my views and do not necessarily reflect those of my employer.

%d bloggers like this: