Archive | 2012

Write a Winning Prospectus to Get Your Start-up Funded. Here’s How.

Writing a winning prospectus isn’t about presenting your financial crystal ball to investors. It’s not always about the numbers. Yes, investors want to see that some thought went into realistic number-crunching and revenue calculations. The more realistic, the better. But, the reality is, if you’re an early stage start-up seeking funding beyond the F&F network […]

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Your Sales Function is Killing Your Company

Linkedin inspired me this week. It offered a great example of the incredible disconnect between marketing, communications, brand and sales functions in some companies. There are still some companies that seem to operate without a clear strategic direction or purpose, which totally floors me. Shotgun business development and sales practices can effectively kill your company, […]

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