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Holiday mash-up. It gets progressively worse every year. Come fourth quarter, retailers are drooling to make the numbers. And with the economy still shaky, why not start promoting the Christmas shopping season in September before the Halloween sugar implosion and the Thanksgiving tryptophan coma?

I get why retailers need to move Christmas in early fourth quarter, but I don’t agree with it and I don’t think consumers appreciate it either. I can’t even count how many times I’ve been in a store, halls decked in late September or early October, and hear comments from shoppers who are appalled that the immediate holiday can’t conclude before the next one…or the next one, even starts.

I have the solution. Re-brand the entire fourth quarter as one holiday: HalloThanksMas.

I wish I could take credit for the idea, but I can’t. About five years ago my wife was one of those appalled shoppers staring at Christmas decorations before Halloween and we took it into our own hands. We started our own annual “Merry HalloThanksMas” holiday card mash-up and send it annually to friends and family around Halloween.

I know it’s a little after Halloween, and Thanksgiving just wrapped about two weeks ago, but I thought I’d share the past four years of Merry HalloThanksMas greetings we’ve produced.


With our move this year, we were a little late in sending this year’s version. But does it really matter? It’s still the fourth quarter and we’ve re-branded the fourth quarter as one holiday!! For those of you slow on the uptake, “blank, blank, blank; two turtle doves; and a partridge in a pear tree…”



Last year’s Merry HalloThanksMas card paid tribute to a few iconic characters from the past. Wonder Woman got her trick on; Mickey gobbled up some fine Thanksgiving fare; and Yoda came bearing presents from a galaxy far, far away.



The second edition of Merry HalloThanksMas was a 3D shadowbox done in the spirit of “Bewitched”.



And, finally, the piece that started it all in 2008, “JackoSanta” (and I don’t mean the late, great Jackson).


Who knows what 2012 will bring, but I guarantee you it will be “AWESOME”. Maybe Hallmark, American Greetings or an independent can buy the idea from us and take it mainstream. In the meantime, Merry HalloThanksMas to you and yours. Trick out the treats under the tree and, for Santa’s sake, be safe this year!!

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