Archive | November, 2011

A Key Ingredient to Your Brand -Responsibility

Last night I watched a very interesting segment on 60 Minutes about Givaudan, a Swiss manufacturer of flavor and fragrance ingredients. You can watch the segment here: Tweaking Tastes and Creating Cravings Are Givaudan’s ingredients being used responsibly by brands or are they being used to “hijack our brains” as former FDA Commissioner Dr. David Kessler […]

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Echogy Explained

Echo. Strategy. Echogy. I often have clients ask me what’s more important; strategy, branding or marketing? Typically, my response is none of it, individually, and all of it, collectively. However, it’s not enough to say “we have a great strategy to market our brand”. It’s a constantly evolving process using multiple instruments and built on […]

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