Archive | 2011

Facebook Private Messaging: Giving Brands or Fans More Voice?

Several reputable blogs have posted recently about Facebook testing a new feature in Asia – private messaging on brand Pages. It appears to be first reported by we are social (12/10/11), with subsequent mentions on Read Write Web (12/12/11) and The Next Web (12/19/11), among others. It’s unclear whether or not Facebook’s test aims to enable: 1) consumers’ desire […]

Leave a Comment Continue Reading →

Scenes From A Memory

For nearly 25 years I’ve been a devoted and somewhat obsessed fan of Dream Theater. Recently, I had the privilege to be part of a radio interview on The Colin McEnroe show on NPR to talk about my “band obsession”. With so many years – and so many concerts – behind me, I thought it […]

Leave a Comment Continue Reading →

Bueller…Bueller…Is Anyone Listening?

A recent AdAge Blog post by Sarah Evans (owner of Sevans Strategy PR firm) provided an overview of 50 interesting social media stats. It was a nice compilation of a bunch of info into one blog “source.” Some of the stats were basically interesting, like number 1 – there will be nearly 21 million Twitter […]

Leave a Comment Continue Reading →

HalloThanksMas

Holiday mash-up. It gets progressively worse every year. Come fourth quarter, retailers are drooling to make the numbers. And with the economy still shaky, why not start promoting the Christmas shopping season in September before the Halloween sugar implosion and the Thanksgiving tryptophan coma? I get why retailers need to move Christmas in early fourth […]

Leave a Comment Continue Reading →

A Key Ingredient to Your Brand -Responsibility

Last night I watched a very interesting segment on 60 Minutes about Givaudan, a Swiss manufacturer of flavor and fragrance ingredients. You can watch the segment here: Tweaking Tastes and Creating Cravings Are Givaudan’s ingredients being used responsibly by brands or are they being used to “hijack our brains” as former FDA Commissioner Dr. David Kessler […]

Leave a Comment Continue Reading →

Echogy Explained

Echo. Strategy. Echogy. I often have clients ask me what’s more important; strategy, branding or marketing? Typically, my response is none of it, individually, and all of it, collectively. However, it’s not enough to say “we have a great strategy to market our brand”. It’s a constantly evolving process using multiple instruments and built on […]

Leave a Comment Continue Reading →